

Ivan Leon is the creative powerhouse behind She So Co’s Modeling Division, bringing over 15 years of experience in the fashion and creative industries. From his early days at New York City’s Fashion Industry High School to becoming the go-to force majeure in the fashion world, Ivan started his journey with a coveted internship at Patricia Underwood; he turned that opportunity into an eight-year career that set the stage for his rise as a casting director and creator.
Ivan’s expertise spans working with top-tier fashion brands and runway shows for BAPE, COS, PATBO, OFF-White, and Ralph Lauren, and collaborating with industry heavyweights — stylists, creative directors, photographers, choreographers, and costume designers. His wide-ranging experience gives him a fresh, modern perspective on the fashion and creative industries.